Course Name: PUBLIC RELATIONS AND ADVERTISING

Public Relations and Advertising course aims at explaining key concepts of PR, it's functions, it's roles and models. applying skills of using media, preparing PR and Advertising programs and campaigns.

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Lessons

1: Introduction To Public Relations And Advertising

Understanding Public Relations concept, it's significance to organizations, Public Relations functions, models and Public in Public Relations.

2: Advertising

The advertising lesson explains the worldwide concept of adverts, nature of advertising, it's most applicable models, advertising advantages and disadvantages, impacts of advertising and terminologies in relation to advertising.

3: Public Relations Programs & Campaigns

Public Relations campaign or program is a series of coordinated, unified activities and messages, driven by a single strategy, delivered to relevant public's by a variety of means. This lesson is an up to date one as most of the organizations practice and bring forward educational PR campaigns.

4: Understand About Press Conferences

Press conferences are part and parcel in Public Relations world, organizations conduct conferences significantly when they are in nee of making announcements of public interest.

5: Public Relations And Advertising Course Outline

Public Relations and Advertising Course Outline is a requirement to every course provided under a respective programme because it gives a student and overview of what is to be taught, practiced and learned within the course. It also displas and emphasizes on what every student should achieve on the course. Public Relations and Advertising is an interesting course hence every student who will make time and efforts to participate in this lesson will surely get a chance to learn and enjoy every class.

6: Press Release

Public Relation course involves writing for the public because writing communicative document part of communication studies. press release is one of the most important documents in PR history. understanding how it's written, the information to be published and the format and layout of a media release.