Course Name: PUBLIC RELATIONS AND ADVERTISEMENT

The course is designed to equip candidates with the knowledge and skills that are needed to operate as professional public relations practitioners. This course will enable students to acquire knowledge on different strategies in public relations and advertising.

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Lessons

1: Corporate Social Responsibility

The concept of Corporate Social Responsibilities in an organization is clearly explained.

2: Press Conference

Defining what a press conference is, its importance and how to prepare one

3: Press Release Notes

Students get to learn the basics of Press Release.

4: Advertising

Students will learn about the mechanism of advertising, different advertising terminologies, theories of marketing and so much more.